PHIL LEMPERT – The Supermarket Guru

It is said that Phil Lempert can predict the future. Well, not really, but the reality of what Phil is doing is no less impressive. Through a tremendous amount of analysis, coupled with a deep understanding surrounding customer behavior, Phil Lempert has been able to aid businesses and customers alike in keeping awash in marketing trends, new products and the changing retail landscape. His tireless efforts have earned him the moniker of The Supermarket Guru ® and has made him one of America’s leading consumer trend-watchers and analysts.

Phil Lempert was one of the pioneers of the new information media, founding in 1994. The website is now one of the leading food and health resources on the Internet, visited by more than 9 million people each year. offers thorough food ratings, analyzes trends in food marketing and retail, and features health advice, unique recipes, nutrition analysis, allergy alerts and many other resources to help consumers understand their food, health, lifestyle and shopping options.

Lempert is contributing editor of Supermarket News, which exclusively runs his columns both in its magazine and on its website; as well as a content partner with SN which includes custom consumer surveys and other projects. He has been profiled and interviewed by USA Today, The New York Times , The Christian Science Monitor, The Wall Street Journal, Forbes, Newsweek and Ad Age , and is interviewed by hundreds of publications each year.

If you haven’t already, head on over to his website located at

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