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Appearances Matter in Grocery

Store cleanliness and eye-catching signage impact customer impressions

Research has indicated that basics such as store cleanliness and eye-catching signage most impact customer impressions. The article concluded by stating, “Many of the consumers surveyed invoked cleanliness as a differentiating characteristic of their favorite grocery stores.” “While it might seem obvious that appearances matter, a deeper look shows how small innovative elements, together, can affect consumer impressions and purchase decisions at the grocery store.” The article continues by saying, “Environmental factors, such as lighting, color, equipment, and product placement can demonstrate a store’s personality and help to form a consumer’s first impression. For example, energy-saving appliances and LEED building certification shows shoppers that the store is environmentally responsible. Innovation is important, but don’t forget the basics. A dirty or unkempt store is a major turnoff.”

 

See the full article at Convenience Store Decisions.